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December 1, 2008
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Getting a Quote? Consider the price tag.
 
Cheaper isn't always better. Designers willing to take shortcuts to save you money may cost you money in the long run. For example, low bidders may be cutting corners by designing sites that only look good on one Web browser – Explorer or Netscape – instead of creating a design that works on most browsers. Higher bidders may be building in functionality from the start – including the ability to make your own changes to the site in the future.
 
Of course, there's always someone who will recommend hiring your teen-aged nephew, who seems to know a lot about the Internet. While many small businesses have picked this option, for a number of reasons it's the worst choice you could make.
 
Not to disparage teens - or denigrate the talent of anyone's niece or nephew - but familiarity with HTML programming and/or graphic design won't make up for the lack of experience most teens have with running a business. Consider this: Would you ask that young relative, however gifted, to develop your advertising, or write a brochure to be sent to customers? If the answer is no, then look for professional help with your Web site, too.
 

 
Did You Know?
“Today, the typical information worker in North America gets 10 times as much e-mail as in 1997, and that number continues to increase.”
 
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